How do you get people to relax for portraits

I have been asked this allot, and i will tell you my secret. I let them relax by starting the portrait session at 200mm and end up at 70mm by the time the session ends. Staying along way away from them makes them feel less intimidated. I also say very little, which may sound strange but the more you talk to them the more they realise their having a portrait session. I am now running courses teaching relaxed portraits, give me an email to find out more. rich@pureprints.com

rb